CONTENt PRODUCTION
Scripting / Writing / Editing the content
The first step to a great episode is the content. Before we begin to produce the audio and video files, we first listen to the entire show in Descript and, like a book editor, strike out any content that's not absolutely necessary (rambles / repeating the same point / run on sentences / off topic conversation). This will increase retention (listen and watch time) which sites like YouTube and Spotify reward by exposing your episode to more people.

Shownotes EXAMPLES
Quality Shownotes are a critial asset for any successful podcast. Not only do they provide a quick reference for listeners to see the topics discussed, but it also provides easy access to the important resource links. Not to mention the SEO aspect which helps more people will see your episode based on searches. We also format the links specifically so they work on Spotify and YouTube.
In Slack you'll be working directly with your writer to tailor your shownotes to your exact style and preference.